'Die Seelenmacher — Acht Porträts' places not the writing instruments but the employees of Montblanc as the actual stars at the centre. The volume impresses above all through its photography, with which the products — writing instruments, bags and watches — are emotionally charged. The message is that a Montblanc bag is more than a utility item: it embodies life experience, patience and precision. This achieves a particularly emotional form of corporate communication.