With the ruling, the ECJ strengthens the rights of branded-article manufacturers by recognising the luxurious aura as an essential quality feature. Thus manufacturers may more strongly steer the distribution of high-quality brands, by which online trade and especially discount or third-party platforms can be restricted. Collectors see this critically, because tendencies emerge that manufacturers want to push back the trade of own second-hand goods, and platforms like eBay as a marketplace are endangered. In the discussion, an eBay petition for restriction-free online trade was therefore also supported. The complete ruling text the ECJ provides under the file number C-59/08.