The motivations of collectors range from aesthetic appreciation of beautiful objects, through the cultivation of writing culture and interest in scripts, calligraphy and old books, to the idea of an investment in materialised form. Further mentioned are the connection of Montblanc with perfection and timelessness as well as belonging to a reference group that flirts with luxury brands. Some deliberately call themselves writing-instrument lovers instead of collectors, since they do not systematically complete an area but acquire individual beautiful or technically interesting pieces. Often the interest expands to peripheral areas like inks, paper, sealing wax and brand history. An unambiguous answer as to why precisely Montblanc does not exist; personality, environment and biographical coincidences play an essential role.