The majority of collectors buy their high-quality writing instruments in classic stationery specialist trade or directly in the brand boutiques, since better advice competence and greater service relation exist there. For jewellers, especially from the mid-class segment, a supplementary assortment of premium pens can work, provided the staff is correspondingly trained. Brand boutiques count for makers like Montblanc as very lucrative, because there sale takes place without doubled trade margin and barely with discounts and service can be handled cheaply. A blanket evaluation as a goldmine is, however, not possible without balance-sheet insight.