The term 'Meisterstück' is in general language a quality term and no exclusively Montblanc-protected brand name; in trademark law there is a need to keep it free, which is why other companies may advertise with it. The trademark-law assessment can however vary in the individual case, especially with very similar handwritten design the topic of reputation exploitation could be discussed, as comparable domain and trademark disputes show. For the broad population, 'Meisterstück' is moreover not primarily associated with Montblanc but generally understood as an award of craftsmanlike top quality, so confusion danger is mostly not given.