In August 2004 Montblanc issued a case for cufflinks as a promotional item. It is made of embossed calfskin with an alligator look and was not freely available.
It was distributed by way of a targeted customer campaign: selected customers received a letter from Montblanc with a voucher which they could redeem at the nearest Montblanc boutique. Because of this tightly limited distribution the case is regarded as a promotional item with collecting potential; at the same time it advertised the matching Montblanc cufflinks.