The Montblanc Academy is the training and exhibition area at the Hamburg site. Behind its portal, constantly changing exhibitions with works by various painters and sculptors take place. Art is present throughout the whole building and is not confined to the entrance area, as is otherwise frequently the case.

In addition, the Academy houses training and conference rooms as well as a fully fitted model boutique. Sales staff are trained in this dummy boutique; new interior design concepts can also be tried out there before they are implemented in the real boutiques.