Montblanc Vintage 1930–1939 Astoria — from its foundation in 1921 to a Montblanc sub-brand
Described on this page
Astoria — the Hamburg fountain pen maker from 1921 to the takeover in 1932 by the later Montblanc-Simplo and its brands under Montblanc until 1938: safety and lever fillers, precious-metal overlays, DUX turning and push-button fillers, Atlantic/Atlantik, Adler, Akademia and Royal
There are photos of Astoria safety pens of the years up to 1932 on this website (see “Not to be confused with”); the table lists the versions in “Collectible Stars” I that touch the years 1930 to 1939.
Key facts
- Foundation
- 1921 in Hamburg by Georg Illgner (production) and Sigmund Popper (sales); according to the Diary in Hamburg-Bahrenfeld1
- Takeover
- 1932 by the Simplo Füllfeder-Gesellschaft (Montblanc-Simplo from 1934); Astoria a sub-brand until 1936 according to the Diary, in the plates of volume I until 19382
- Production
- safety and lever fillers 1921–1932, overlays 1922–1932, DUX turning fillers 1932–1937, DUX push-button fillers 1934–1936, sub-brands after the takeover 1933–19383
- Filling system
- safety pen, lever filler, DUX turning filler (a turning mechanism presses the button down via a V-shaped piece of metal), push-button filler3
- Sizes
- 00, 0, 1, 2, 4, 6, 7, 8 and 10; short (“kz”) and long (“lg”)4
- Brands
- Astoria, Atlantic/Atlantik, Adler, Akademia, Eminent, Special, Goldjac; dealer brands such as “Der Kauffmann” and “Trigon”5
- Imprints
- “ATLANTIC ASTORIA FABRIKAT”, “ADLER ASTORIA FABRIKAT”, “ASTORIA FABRIKAT”, “ROYAL”, “ATLANTIK” with a triangle logo6
- Versions
- 62 entries — see table
Not to be confused with
Astoria pages of this website7
Safety pens of the years up to 1932 with photos.
Astoria since 20098
New fountain pens under the old name, without any connection to Montblanc.
See Astoria 2010
Monte Rosa as “Astoria”9
In Switzerland the Monte Rosa school pen was sold under the name Astoria in the 1950s.
See Monte Rosa
White triangle for the Arab markets10
From the 1970s Meisterstück pens for these markets carried a white triangle instead of the star.
Trigon and Royal at Montblanc11
Both names also occur as Montblanc dealer brands.
Sources and notes
- “Collectible Stars” volume I (chronology); Diary and German edition, page 86 (diary-de-12).
- “Collectible Stars” volume I; volume II, chronology; Diary.
- “Collectible Stars” volume I; Diary.
- “Collectible Stars” volume I; Diary (catalogue plate).
- “Collectible Stars” volume I; collectiblestars.com database (brand register).
- “Collectible Stars” volume I.
- Pages of this website (Astoria 1921–1932).
- “Collectible Stars” volume I; post on Penexchange (thread “Pilot Untermarke von Montblanc”).
- “Collectible Stars” volume I; volume II.
- “Collectible Stars” volume I; forum posts (country versions).
- “Collectible Stars” volume I.
Astoria was a Hamburg fountain pen maker, founded in 1921 by Georg Illgner, until then works manager at Montblanc, and by Sigmund Popper
Foundation and early years
Illgner took charge of production, Popper ran sales
The pens were carefully made
Safety and lever fillers
Until the takeover, according to volume I, Astoria made:
- black safety pens in sizes 00, 0, 1, 2, 4, 6, 7, 8 and 10
- lever fillers in sizes 1, 2, 4 and 6
- safety pens with overlays of rolled gold, 585 gold, silver or blue enamel, round or eight-sided, with barleycorn, paisley, wave, floral or sunbeam patterns
According to the book some overlays were probably made in Italy. Matching metal twist pencils were bought in, among others from Wahl-Eversharp and Fend. The Diary also shows a black and pearl marbled push-button filler no. 6 of 1929–1932 and a catalogue plate with short (“kz”) and long (“lg”) versions. A forum post of 10 February 2005 also mentions lever fillers, pens in size 1 and pens with overlays.
According to maxpens.de an Astoria no. 4 made for the Füllfederpalast in Vienna has a nib like the Montblanc no. 4, only with the Astoria imprint. Astoria safety pens of these years are shown on this website on the pages no. 2 in rolled gold, no. 2 in gold, no. 1 in silver, no. 2 octagonal and no. 00 and no. 04 kz ajour; the no. 04 there already has a Montblanc nib.
The DUX and the other brands
Around 1930 Astoria brought out a sac filler of its own, the DUX series. Instead of a button that is pressed down, the DUX has a turning mechanism that moves the button down by means of a V-shaped piece of metal
- DUX turning fillers in sizes 1, 2, 4 and 6 with a round top, 1932–1936, the 2 also in black and pearl
- DUX push-button fillers in the same sizes, 1934–1936, the 6 also in black and pearl
- safety pens and turning fillers 2 and 4 with a flat top, 1936–1937
Besides Astoria the company used the names Atlantic, Adler, Akademia, Eminent, Special and Goldjac and, like Montblanc, also stamped dealer brands such as “Der Kauffmann” and “Trigon”
The takeover of 1932
The Great Depression brought Astoria heavy losses. Although the economy was slowly recovering in 1932 and there were orders, the reserves were not enough; Simplo bought Astoria in 1932 and took over its plant and part of its staff
Montblanc sold the Astoria stocks and developed new designs, which were not actively sold
- light blue with “ROYAL”, 1933–1935
- black and pearl with “ASTORIA FABRIKAT”, 1935–1937
- pearl and red marbled with “ADLER ASTORIA FABRIKAT”, 1935–1938
- azurite blue with “ATLANTIK” and a triangle logo, 1935–1937
According to the book Montblanc later used this triangle for the Arab markets. According to volume I Royal was also the name of a dealer brand that Montblanc supplied to the Kaufhaus des Westens around 1910–1925 (“Kadewe Royal”); whether the two are connected has not been resolved.
The name after 1938
According to the plates of volume I, pens with the Astoria imprint ran until 1938. After that, according to visit reports of its own sales management, Montblanc still offered simple, bought-in pens under the Astoria name in individual markets until the end of the 1950s. In Switzerland the Monte Rosa school pen was called “Astoria” in the 1950s, because the rights to the name Monte Rosa there belonged to the firm Dimmler
Since 2009 there have again been fountain pens under the Astoria name, made by hand by a former Montblanc employee
All versions 1921–1938 62 entries
Each version on its own row. A dash (—) marks missing information. “Photos” links to a page of this website or to an individual pen at penboard (↗, opens in a new tab).
Fountain pens 57 entries
Twist pencils 4 entries
Sources
Facts from the following sources: “Collectible Stars” volumes I and II (Rösler/Wallrafen), “The Montblanc Diary & Collectors Guide”, “Meisterstücke for the art of writing”, the collectiblestars.com database, maxpens.de, forum posts in the archive of this website, in the Penexchange forum and on the Fountain Pen Network, individual pens at penboard (only as a link to photos) and the pages of this website.
This page gives no values or prices — neither original shop prices nor current offers.
Literature
- aJens Rösler, Stefan Wallrafen: “Collectible Stars I — MONTBLANC 1908–1947”. 2014. ISBN 978-3-00-044233-9. On this website “Collectible Stars” volume I. more about the book ›
- bJens Rösler: “The Montblanc Diary & Collector’s Guide”. Christians Verlag, Hamburg 1993. ISBN 3-7672-1174-2. On this website “Diary” for short. more about the book ›
- cJens Rösler, Stefan Wallrafen: “Collectible Stars — Montblanc writing instruments from 1946 until 1979”. 2001. On this website “Collectible Stars” volume II. more about the book ›